Auto Ads Below the Belt: Telling Kids Their Parents Are Losers

Car Ads Manipulate Children: I did a show a few weeks ago re a Toyota ad for their new Highlander. Show Date: December 18, 2010. I like Toyotas and have owned one. However, I was shocked by this particular ad - which featured a young boy with blond hair - perhaps 10 to 12, but definitely a future stud - describing his parents as losers because they still drive a station wagon. The ad … [Read more...]